This morning, I couldn't help but to notice YouTube is now getting 1 billion views per day.
Truly remarkable. A couple of guys started a video sharing site in 2005 and now it's world's most watched channel. One billion views per day is not hard to imagine. YouTube can we watched on any computer, anywhere at any time. Mobile devices support this medium so you can literally watch it on the go.
The question is no longer "Can we use this service?" but rather it must be "When are we going to start?" If you're response was anything but NOW then you'll be left behind.
But before blindly creating content, think about what kind of message you want to send. You've captured their attention for a minute. What do you want them to see?
Think about our current state of technology. We live in a collaboration environment. People share ideas, concepts literally at the click of a button. Questions posed to search engines are "How do I do XYZ" or "What is XYZ?" More and more, answers are coming via video. Anyone with a screen capture program can say "This is how you do XYZ".
Create video content that:
- Educates
- Challenges paradigms
- Gets people thinking about a problem differently
- Inspires communication/dialogue
Even if your video is not viewed by millions on the first day, impacting the minds of just a handful of people means you've achieved your goal. Starting dialogue is powerful and something everyone wants to be a part of.